Glenfiddich to debut at Rs 6,317 a bottle


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Glenfiddich, which means "valley of the deer", previously available only in duty-free stores and chosen sites in Indian, will be costing Rs 6,317 for a 750 ml container with a adulthood of 16 years.
A 15-year old container will surely price Rs 4,644 while the price tag of a 12-year old container is Rs 3,286.
Fiona Burles, team marketing administrator who is on a visit to Indian, says Bill Allow has plans to increase its business in Indian from the present 10% of the 3.5 lakh cases (12 containers a case) brought in whisky industry here.
The business, she said, needs to dual. Ms Burles informed ET her organization is beginning a significant marketing program, which will concentrate on supporting inter-corporate cricket competitions.
She said Glenfiddich's significant industry is European countries. Italy, Britain and Italy are the significant intake centers but the organization is preparing to make inroads into marketplaces in Japan as well as the US.
William Grant's Family Source, a whisky made of 25 combinations, will be costing Rs 1,269 a container once it is presented.
The third product that will be promoted in Mumbai, Group MacGregor, will surely price Rs 835 per container. This product is a mix of 15 whisky whiskies, such as Balvenic and Kininvie malts.




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