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The numbers could not be individually confirmed as Nielsen didn't react to an e-mail seeking opinion. HUL said its effort to target salonfrequenting customers in the city industry assisted Tresemme become the fastest brand in its profile to cross Rs 100-crore product sales mark last season.
"The single-mindedness of taking beauty salon benefits and making it available to customers every day is what has worked," said Srirup Mitra, gm - hairdressing, at HUL. "While HUL is all about range, we released Tresemme only to those groups where adopting of beauty styles was collecting strength and we see higher grip from those places." A P&G spokesperson said the company "will not be able to comment" on the matter.
While modern trade accounts for about 12% of all locks shampoo product sales in the country, markets play a role nearly a third of Tresemme's income, given its top quality placement and submission that is still limited to city markets.
Hair proper care, or locks shampoo, has been HUL's principal in personal items, and with manufacturers such as Medical center Plus, Sunsilk and Dove, the consumer items massive has over 47% of the industry, worth more than Rs 5,200 crore. Closest competing P&G, with a 21% discuss, has seen its business reducing in the past two years. P&G's locks shampoo profile last season extended just 3%, or half the overall industry growth.
Analysts say P&G's violence in the marketplace has been declining off, converting into business benefits by most competitors. "P&G's failing in coming into the oral proper care classification has had consequences on other sections such as hairdressing. At the same time, competitors such as Colgate or HUL have been continually searching for in terms of price and product," said Abneesh Roy, affiliate home at Edelweiss Investments.
"The single-mindedness of taking beauty salon benefits and making it available to customers every day is what has worked," said Srirup Mitra, gm - hairdressing, at HUL. "While HUL is all about range, we released Tresemme only to those groups where adopting of beauty styles was collecting strength and we see higher grip from those places." A P&G spokesperson said the company "will not be able to comment" on the matter.
While modern trade accounts for about 12% of all locks shampoo product sales in the country, markets play a role nearly a third of Tresemme's income, given its top quality placement and submission that is still limited to city markets.
Hair proper care, or locks shampoo, has been HUL's principal in personal items, and with manufacturers such as Medical center Plus, Sunsilk and Dove, the consumer items massive has over 47% of the industry, worth more than Rs 5,200 crore. Closest competing P&G, with a 21% discuss, has seen its business reducing in the past two years. P&G's locks shampoo profile last season extended just 3%, or half the overall industry growth.
Analysts say P&G's violence in the marketplace has been declining off, converting into business benefits by most competitors. "P&G's failing in coming into the oral proper care classification has had consequences on other sections such as hairdressing. At the same time, competitors such as Colgate or HUL have been continually searching for in terms of price and product," said Abneesh Roy, affiliate home at Edelweiss Investments.
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